Management Team

Jeff Abramson

Co-founder, President & Chief Executive Officer

Jeff Abramson is co-founder, President and Chief Executive Officer of Pacific Union Land Company, a diversified firm doing residential and commercial land development in California. 

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As a leader in the Northern California real estate industry, Mr. Abramson has had decades of success leading a firm of seasoned professionals applying disciplined systems for successful results. His career has involved a wide range of successful residential and commercial land development, commercial project management, multifamily development, and production home building. Mr. Abramson and Pacific Union have effectively used their knowledge and systems to target niched residential development as well as managing development and entitlement work for land assemblies and construction for municipalities. Mr. Abramson has a degree in Business Economics from the University of California at Santa Barbara. Mr. Abramson actively invests in all Pacific Union Land Company sponsored partnerships.

Bill Tunney

Co-Founder & Advisory Board Member

Bill Tunney is co-founder of Pacific Union Land Company and has served on the Executive Committee of its predecessor company, Pacific Union Company, since 1978.

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Prior to joining Pacific Union in 1978, Mr. Tunney directed his own real estate marketing company for 10 years. He holds both an undergraduate degree in Electrical Engineering and an MBA from Stanford University. Mr. Tunney has three grown children and lives with his wife in Mill Valley. Mr. Tunney actively invests in all Pacific Union Land Company sponsored partnerships.

John Montgomery

Advisory Board Member

John Montgomery served as CEO of Pacific Union Company (Pacific Union Land Company’s parent company) from 1979 to 2010. He was responsible for the overall direction of the company and for coordinating the activities of the various Pacific Union entities.

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Mr. Montgomery was raised in Wittier, California and attended the University of California at Berkeley, majoring in business. After two years as an officer in the U.S. Army, he obtained an MBA from the Harvard Business School. He then joined 1st Interstate Mortgage Company in San Francisco and later became President and CEO of Wells Fargo Mortgage Company, before joining Pacific Union in 1978. Mr. Montgomery lives in Orinda and has three grown children. Mr. Montgomery actively invests in all Pacific Union Land Company sponsored partnerships.

Matt Tunney

Co-Founder & Senior Vice President

Matt Tunney is co-founder and Senior Vice President of Pacific Union Land Company. He is responsible for all investor relations including raising debt and equity for new projects for land development, building projects, and targeted new ventures.

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In addition, he is responsible for development and management of all commercial projects. He joined Pacific Union in 1991 and served as project manager on several early single family home developments. During his career at Pacific Union, Mr. Tunney has led efforts to develop the effective systems that have helped drive Pacific Union’s success. Mr. Tunney also served as Vice President of Sales & Marketing and corporate broker for all Pacific Union Homes’ projects as well as Vice President of Corporate Development. He graduated from the University of California at Berkeley with a degree in International Political Economics and lives with his wife and three children in Orinda. Mr. Tunney actively invests in all Pacific Union Land Company sponsored partnerships.

Lori Waltzer

Chief Financial Officer

Lori Waltzer serves as Chief Financial Officer of Pacific Union Land Company.

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Ms. Waltzer oversees the feasibility and profitability of new projects, secures financing for new and ongoing projects and is responsible for fiscal discipline, financial reporting/compliance, risk management and the day-to-day operations of the Company. Prior to joining Pacific Union in 2002, Ms. Waltzer worked at CB Richard Ellis as a financial consultant, where she was responsible for valuing large commercial real estate assets and preparing detailed leasehold analyses. Ms. Waltzer holds an undergraduate degree in Public Policy from Stanford University and an MBA from Columbia Business School. She lives with her husband and two children in Oakland.

Bruce Myers

Vice President of Land Development

Bruce Myers serves as Vice President of Land Development for Pacific Union Land Company directing all land development and entitlement activities.

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Since joining Pacific Union in 1996, Mr. Myers has been involved in all phases of project development from land acquisition and due diligence through entitlement processing, home construction and sales. Mr. Myers leads a disciplined process that has helped assure Pacific Union’s track record of successful entitlement and development. He graduated with honors from the University of California at Berkeley and received a Juris Doctor degree from Loyola Law School. Mr. Myers lives with his wife and three children in Walnut Creek.

Joshua Reed

Director of Real Estate

Joshua Reed is Director of Real Estate for Pacific Union Land Company. He is responsible for new acquisitions, dispositions and contract management.

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Mr. Reed is also responsible for the asset management of the single family residential rental portfolio owned by PULC-sponsored partnerships. Mr. Reed is a licensed California Real Estate Broker and LEED AP, with a 13+ year background in real estate and construction. Mr. Reed holds a degree from Arizona State University with a focus in geography and international business and lives in Napa with his wife and daughter.

Matt Cross

Director of Project Development

Matt Cross is Director of Project Development for Pacific Union Land Company and is responsible for the procurement, construction and disposition of single family residential investment opportunities.

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Mr. Cross began working with Pacific Union in 2009 as a real estate investment consultant. He was formally hired as Director of Project Development for Pacific Union in 2012 and now oversees a new arm of the company called Pacific Union Property Developers. While working with Pacific Union, Mr. Cross has been responsible for the acquisition, construction and sales of approximately $35 million worth of real estate in Sacramento and the San Francisco Bay Area. Mr. Cross holds more than 25 years’ combined experience in business management and real estate investment. He resides in Folsom with his wife and two children.

Nancy Hofmann


Nancy Hofmann joined Pacific Union in 2002 as Controller responsible for all corporate entities and company-sponsored partnerships.

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She is also responsible for tax planning and compliance with all federal and state taxes. Before joining Pacific Union, she was the Chief Financial Officer for a real estate development company located in Blackhawk, CA. Ms. Hofmann obtained her Bachelor of Science Degree in Business/Economics with an emphasis in Accounting from the University of California at Santa Barbara. Upon graduation, she worked at Deloitte & Touche for three years during which time she obtained her CPA license. Ms. Hofmann lives in Moraga with her husband and two children.

Mark Policz

Customer Service & Property Manager

Mark joined Pacific Union in 1999 as Project Superintendent responsible for the construction of one of Pacific Union Home’s early single family home subdivisions and has subsequently held quality, safety and customer service management positions.

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He went on to serve as Pacific Union Home’s Quality & Safety Control Manager to ensure that its various single-family home subdivisions were constructed in adherence with company-wide policies and procedures. More recently, Mark has served as Customer Service Manager managing the service requests for the 2,000-plus homes built by Pacific Union Homes. He also serves as the Property Manager for the Company’s single-family rental homes and its 90,000 sq. ft. shopping center in Brentwood, CA.