Pacific Union was founded in 1975 by the late Peter Stocker and Bill Harlan as a real estate sales and marketing company focusing on selling San Francisco Bay Area condominium projects for local developers. Pacific Union's first such project was 999 Green Street in San Francisco. Under Peter's and Bill's visionary visionary leadership, Pacific Union quickly grew into a multi- faceted real estate development company. The company's first "in-house" development was the 235-townhome project, "The Marin Headlands," built in Marin City between 1976 and 1980.
John Montgomery, formerly the President and CEO of Wells Fargo Mortgage, joined Pacific Union in 1978 and served as its CEO from 1979 to 2010. Under his leadership, Pacific Union developed several other successful projects, including Opera Plaza, a mixed-use project with 450 residential condominiums above 82,000 square feet of office and retail space. Opera Plaza encompassed nearly a city block near the San Francisco Civic Center and helped revitalize the entire area.
Bill Tunney joined Pacific Union in 1978 to manage the Watergate condominium conversion project which at the time, was one of the largest such projects of its kind.
As one of the leading real estate development companies in the San Francisco Bay Area, Pacific Union went on to develop approximately $2 billion worth of real estate in California, Oregon and Washington.
- Meadowood: a luxury resort and private club in the Napa Valley
- GiftCenter: a 430,000 square foot wholesale gift mart in San Francisco’s SOMA neighborhood
- Pacific Park Plaza in Emeryville: a 30-story, 583-condominium project with spectacular views of the San Francisco Bay
- West Gate in San Leandro: a former Caterpillar Tractor manufacturing facility that was redeveloped into a mixed-use office, industrial and retail shopping center with tenants such as Home Depot and Walmart
- The Santa Lucia Preserve: 298 estate lots on 20,000 acres in Carmel Valley, CA
Pacific Union also formed several operating companies including:
- Pacific Union Residential Brokerage, which became one of the leading residential brokerage companies in the Bay Area with 17 offices. PURB was later sold to GMAC and is still active under separate ownership today.
- FileSafe, an innovative file and records management company, that began with a very inexpensive lease on a building in Hunters Point and the idea to store file boxes for large corporations. The company expanded to facilities in Hayward and Los Angeles and had approximately 2 million boxes under management at the time it was sold to Iron Mountain
Pacific Union Homes and Pacific Union Land Co.
In 1991, Pacific Union Ventures, run by Bill Tunney and Jeff Abramson, began building single family home subdivisions, the first of which – a 31-home, “in-fill” subdivision in San Leandro named “Magnolia Lane”-- was an overnight success with homebuyers and sold-out rapidly despite the depressed market conditions at the time.
Building on the success of Magnolia Lane, the company decided to launch a full-service homebuilding company that sourced, entitled, developed and sold single family, new home subdivisions in Northern California. Pacific Union Homes was launched under the leadership of Jeff Abramson, Bill Tunney and Matt Tunney, growing into a successful production homebuilder with projects in the Bay Area and Central Valley.
- Stony Brook (1994-1997), an 88-unit single family detached project in Danville, received industry awards for its unique, high density land plan
- Riverwalk (1999-2001), a 122 residence, single family home subdivision in Fremont
- The Claremont Collection (2000-2008), over 1,200 homes built and sold in the Central Valley from Modesto and Oakdale to Porterville and Tulare
- 1010 Pacific and Pacific Shores, two mixed-income, bond-financed apartment home projects in Santa Cruz. Pacific Union acquired the sites, successfully entitled and developed the properties and continue to own and manage them through its sponsored entities.
During this same time, Pacific Union Homes also acted as master developer, handling the acquisition and entitlements for several large master-planned communities in Tracy, Lathrop and Oakdale totaling 3,200 lots which were subsequently sold to production homebuilders.